Most people who try paid ads burn cash on creative they wouldn't bet a dinner on. The Ad Lab (shown in-app as "Growth Engine") fixes that in three steps.
Step 1 — Plan the campaign. Pick an industry pack and a named playbook — PYV Funnel, BIG Day / Back-to-Church Sunday, Sermon Series Launch, Christmas/Easter Push, Local Outreach Event, Lead Magnet Funnel, Webinar/Workshop Launch, 5-Day Challenge, Application Funnel, Book Launch, Speaker Tour Push, Podcast Guesting Tour, Open-Cart Course Launch, Evergreen Course Funnel, Local Lead Engine, Local Event Fill, Seasonal Promo, and more. Answer a short intake — campaign name, goal, geography, budget, channels, prior ad experience, team capacity, proof assets — and (optionally) link it to an active Strategist plan block. The Lab returns a plan with an objective, primary KPI + target, budget split (paid/organic/production), a "first three actions" checklist, a weekly arc with must-ship items, kill-thresholds, risks, and coach notes.
Step 2 — Make the creative. Generate three distinct ad angles for the project's attached offer — each with a headline set, long and short primary text, image prompts for three ratios (1:1, 9:16, 16:9), and a 15-second video brief, all in your Voice DNA. Each angle's video brief can be sent straight to The Director.
Step 3 — Launch & track. Every campaign you plan is saved and listed here. Open one to see the original plan, jump back into creative, or copy the plan as JSON.