Most people who try paid ads burn cash on creative they wouldn't bet a dinner on. The Ad Lab fixes that in three steps.
Step 1 — Pick a named playbook. Each one is a battle-tested motion (first-time guest acquisition, lead-magnet ladder, evergreen workshop, cohort fill, book launch). You answer a short intake — target outcome, geography, team size, current proof — and the Lab plans the next 30, 60, and 90 days against it. The plan includes a weekly arc, a budget split between paid / organic / production, and a list of risks the playbook tends to fail on with the mitigation for each.
Step 2 — Generate three distinct ad angles. Not three variations on the same idea — three philosophically different angles, each with headline, primary body copy, image prompts, and a 15-second video brief written in your Voice DNA. You pick the winner, the runner-up, and the wildcard.
Step 3 — Live in your saved campaigns. Every campaign you ship lives in the Lab. Open one to see the original plan, jump back into creative, or download the launch brief as a one-pager you can hand to a media buyer or VA.