Most offers leak in 2 of 5 places. The Offer Fit Score finds those 2 places before you spend a launch on them. It scores any offer — new or existing — against your ICA, using established frameworks:
| Axis | Framework | What it checks |
|---|---|---|
| Pain/Gain match | Strategyzer Value Proposition Canvas | Does the offer's promise relieve real ICA pains and create the gains they actually want? |
| Job match | Christensen Jobs-to-be-Done | Does it solve the functional, emotional, AND social job — not just the obvious one? |
| Vocabulary fit | Voice-of-Customer overlap | Does the copy use the words your ICA already uses (and avoid the words they hate)? |
| Objection coverage | Cialdini × ICA objection list | Does the offer address every objection in your ICA dossier with proof, risk-reversal, or authority? |
| Price/willingness | Van Westendorp heuristic | Does the price band match the ICA's stated sensitivity and income signals? |