The Projects Hub is where every initiative you run lives as its own clean workspace. A church plant, a coaching practice, a forthcoming book, a podcast, a separate ministry brand — each gets its own Project with its own locked message, ICA dossier, Voice DNA profile, brand pack, asset library, and tool history.
This matters because most creators run two or three initiatives that overlap in person but should not overlap in voice, audience, or assets. The Sunday sermon and the coaching practice serve different ICAs, sell different offers, and need different language. Without Projects, every tool gets confused about who you are this hour.
Each Project provides:
- Its own message, ICA, voice profile, and offer snapshots
- Its own publishing targets (subdomains, custom domains, sequencer reply-to)
- Its own tool history and Action Desk goal
A single "Working in" switch (in the sidebar) sets your active Project once, and every tool plus the Mission Control dashboard reads from it — no more re-picking the Project in each tool. There isn't yet a built-in way to invite collaborators (VAs, coaches, co-founders) scoped to one Project — the Studio account itself is single-user today.