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concepts 3 min readRecent · Updated 2026-05-07

Why these frameworks? (and not StoryBrand, Hormozi, or Brunson)

A defensibility brief benchmarking the six canonical Studio frameworks — CCG, Message-to-Market Blueprint, SERMON-N, S.E.L.L.S., 3 Clarity Paths, and the 7 Ps — against the dominant secular models. Honest convergence, deliberate divergence, known limits.

If you've spent any time in marketing, coaching, or church leadership, you've heard the names: StoryBrand. Cialdini. Hormozi. Brunson. Schwartz. Jobs-to-be-Done. StrengthsFinder. They're well-known for a reason — they work.

So a fair question is: Isn't the Studio just those models with a Christian wrapper?

The honest answer is no — and this article shows the work. For each of the six canonical Studio frameworks we name where we converge with the established secular models, where we deliberately diverge, and why that divergence matters for a Kingdom-centred messenger.