The Niche is a short, structured inventory — not a generator. You fill in (or dictate) the basics that ground every other tool:
- Niche sentence — the one-line description of your lane
- Who / What / Transformation — who you serve, what you do for them, what changes
- Named incumbents — the people/brands already serving this space, so the Studio doesn't accidentally copy them
- Named frameworks — models you (or others) already use, so the Studio knows what to build on or avoid
- Scripture anchors — verses already grounding your work
- Forbidden claims / frameworks — things you will not say or copy
- Source URLs — links to your existing site, socials, or content; the Niche page can scrape these to pre-fill suggestions
Confirm ("lock") it once per project. Locking doesn't generate anything new — it just freezes this inventory so downstream tools stop asking you to re-explain who you are.
For the deep, AI-generated audience profile (named avatar, their language, hidden desires, objections, buyer type), that's The Seer — Niche is the raw input Seer and other tools draw on, not the dossier itself.