The Strategist builds your campaign plan. Pick a horizon — 30, 60, or 90 days — and it combines:
- Your locked message (Refiner)
- Your ICA dossier (Seer)
- Your offer ladder
- Your Voice DNA
- Live niche intelligence (Market Intel / Niche Pulse — refreshed automatically if older than 14 days)
...into one plan with:
- A north-star — the single outcome the whole plan is optimising for
- A market read — a 1-2 sentence take on the current niche moment, drawn from Market Intel
- Pillars — the content themes this cycle rotates through, each with a "why"
- Campaign blocks — sequential chunks of the horizon, each with an objective (awareness, lead_magnet, nurture, launch, testimonial, retention), a primary offer rung, a KPI, a channel mix (organic social / email / live event / paid %), organic and paid angles, and a budget band
- Live-event slots — blocks can name a webinar/workshop/masterclass/keynote slot; The Stage reads these to show your scheduled events
- Hand-off briefs — each block includes a Messenger brief (theme, tone, weekly volume per platform) and, where relevant, a Speaker brief
- Risks — what's most likely to throw the plan off track
From any campaign block you can jump straight into The Messenger, The Stage, or Ad Lab (pre-linked to that block) to execute it.